Toyota Rally Jameel

Service Plan Dubai × ALJ Saudi Arabia / KSA 2023

Illustrated Key Visuals for Six Disciplines of Motorsport

Role

Illustration & Key Visual Design

Client

ALJ Saudi Arabia - Toyota Rally Jameel

Scope

Key Visuals, photo retouching, event dressing.

01. The Project

In 2023, I was commissioned by Service Plan Dubai to create a series of illustrated key visuals for Toyota Rally Jameel in Saudi Arabia, one for each of the tournament's six disciplines: Drift, Time Attack, Rolling, Autocross, Rallies and Hill Climb.

Each visual blends photo retouching with hand-drawn illustration, motion lines, comic-style FX and a distinct color code per discipline, layered directly over photography of the Toyota GR lineup. Beyond social, these key visuals became the event's core visual language, used to dress the rally itself.

02. SKETCH & PROCESS

Illustration built directly on top of retouched photography , early exploration of motion lines, FX and typography treatment for each discipline.

03. VECTOR VERSION

The illustration language pushed into a fully vectorized style, flattened smoke, speed lines and impact FX for cleaner large-format and print applications.