TOYOTA MOTORSHOW 2024 - SAUDI ARABIA
For the 2024 Jeddah Motor Show in Saudi Arabia, the challenge was to craft a compelling look and feel that reflects Toyota's vision for the future. This project dives into showcasing the cutting-edge technologies powering tomorrow's mobility while highlighting the brand's dedication to innovation and progress. Through a visionary concept, the experience bridges today's advancements with a glimpse of what’s next for Toyota.
THE CONCEPT
Today, we celebrate everyone's vision of the future.
by empowering your voice.
this isn’t about the products it’s about what you create with them.
join us and share your story: #MyTomorrow
LOCK UPS
We created four lock ups from #MyTomorrow one for each pillar that will be shown on the booth,
Each one for arabic and English version having the arabic as the main language
Before starting with all the shooting Ai images we're created as a reference to guide the production house team.
THE shooting
THE ARTWORKS
THE motorshow
Client: ALJ Saudi Arabia
Agency: Service Plan Dubai
Creative team: Saleh ElGhatit / Tino Najera / Ejaz Asif / Sameer Suri
Creative Direction: Wolf Eike Gelle