JUNGLE BEIGE
Jungle Beige is a Dubai-based brand consultancy and studio.
They approached me with the vision of a branding transformation that captures their passion and meticulous approach to every project.
Their name embodies a unique duality: the ‘jungle’ symbolizes vibrancy, life, and movement, while ‘beige’ reflects the serene stillness and understated elegance of the desert. This contrast lies at the heart of their identity.
logo proposals
THE SELECTED ONE
THE PROCESS
The desert's dry expanse contrasts with the jungle's vibrant life, like the stark difference between black and white, positive and negative as the sparks in the logo.
Spark represents the inspiration of creativity, transforming fleeting thoughts into innoative ideas.
BEHIND THE COLOR PALETTE
