Turning a Decade-Long Wait Into a Launch Worth Remembering
Role
Illustration, Design & Art Direction
Client
ALJ Saudi Arabia — Toyota GR86
Agency
Serviceplan Middle East
01. The Project
Toyota brought back the iconic GR86 after more than a decade. But global production delays and the chip shortage meant enthusiasts had to wait even longer.
To keep the excitement alive, we created a launch campaign that transformed anticipation into an experience. Building a visual world worthy of the GR86's long-awaited return.
02. Lock up & Illustration
A bilingual lockup and illustration system — "Game Your Way" — developed in both English and Arabic, carrying the campaign's identity across posters, digital assets and the 90-second launch film.
03. Gamers8 Activation
We created an interactive corner at the Gamers8 event in Saudi Arabia, where people could have fun and interact with the car in person.
04. Recognition
Bronze — Dubai Lynx
SOCIAL & INFLUENCER CAMPAIGN CATEGORY
CREDITS
Client: ALJ Saudi Arabia
Agency: Service Plan Dubai
Illustration / Design: Tino Najera
Creative Direction: Saleh ElGhatit / Sameer Suri
3D animation: Kay Tenneman
3D Creative Direction: Wolf Eike Walle
Finalizer main event files: Ejaz Asif
Art Direction: Tino Najera
⚡︎ Tino Najera
2026 ©
Open for relocation to Europe
hello@tinonajera.mx
Dubai, UAE.
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