Esports World Cup 2024
Jameel Motorsport was a sponsor of the Esports World Cup 2024 and the service plan team was in charge of creating the Jameel motorsport booths and visual language.
LOCK UP PROPOSALS
The lockup was created under the concept of "Compete to Succeed", emphasizing the synergy between motorsport competitions, gaming, and teamwork. Inspired by the 16-pixel retro style, it bridges the nostalgic energy of classic gaming with the adrenaline and precision of motorsports. The design captures the essence of collaboration and competition, creating a vibrant and dynamic visual identity that resonates with both gamers and motorsport enthusiasts.
THE CHOOSEN ONE
KEY VISUALS PROPOSALS
These key visuals blend retro gaming aesthetics, motorsports energy, and the vibrant essence of Riyadh, host of the 2024 Esports World Cup. Infused with a futuristic vision, they embody a dynamic fusion of past, present, and future for the brand.
MERCHANDISING
This collection features bold and dynamic illustrations inspired by gaming slang, designed to resonate with the energy of competitive gaming culture. Each quote captures the spirit of victory, teamwork, and the thrill of the game, brought to life through visually striking designs. These illustrations, crafted for merchandise, connect with gamers by celebrating their unique language and culture, turning everyday slang into wearable art.
This collection features retro-style illustrations, some inspired by vintage advertising, designed exclusively for t-shirts sold at the venue. Bold and nostalgic, they bring a timeless aesthetic to modern merch.
VENUE
Client: ALJ Saudi Arabia
Agency: Service Plan Middle East
Creative team: Saleh ElGhatit / Tino Najera / Ejaz Asif / Sameer Suri
Head House of gaming: Helmi Abdalhadi
(+971) 585718157
hello@tinonajera.mx
Dubai, United Arab Emirates