Concept Proposal — Unrealized
Reimagining the Visual Identity of Ajman Museum
Role
Brand Identity & Iconography Design
Client
Ajman Museum (Pitch — Not Selected)
Collaboration
Hatch Design Studio
01. The Project
Created in collaboration with Hatch Design Studio, this was a rebrand proposal for Ajman Museum, pitched but not selected for production. It reimagined the museum's visual identity through a contemporary lens, inspired by the Emirate's cultural heritage, architecture and historical collections.
The identity system was designed to balance tradition and modernity, a distinctive visual language intended to engage new audiences while respecting the museum's legacy. It was developed in both English and Arabic to ensure cultural relevance and consistency across every application.
02. Iconography System
To complement the logo, I designed a custom iconography system inspired by Ajman's key landmarks, cultural heritage and everyday activities, a flexible visual language proposed for signage, communications and museum experiences.
Each icon was paired with a unique color palette, allowing every category to be instantly recognizable, an intuitive wayfinding language intended to help visitors navigate the museum and understand what to expect from each experience.
03. Applications
Proposed applications across wayfinding, signage and museum communications.
⚡︎ Tino Najera
2026 ©
Open for relocation to Europe
hello@tinonajera.mx
Dubai, UAE.
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